Special is a New Zealand owned independent communications company with offices across New Zealand (Auckland and Wellington) and Sydney, Melbourne, Los Angeles, New York, London & Tokyo. Is the process creating the first ever global creative network founded in New Zealand.

We work across advertising, PR, design, social & digital, helping brands show up in ways that people actually notice and care about. Our clients include Kiwibank, Contact, Tourism New Zealand, DB, ecostore, Uber Eats, KFC and Sky.

We’re a creatively led business, built to keep things simple. From the start, the aim has been to make world-class work without the layers and complexity of a traditional agency model. That means bringing different skills together in one place so ideas can move easily across channels and into culture.

Our focus is on work that works. Named 2025 ‘New Zealand Effie Agency of the Year’ and a three-time Campaign ‘Global Creative Agency of the Year,’ we’re known for ideas that drive fame, earn attention and make a difference to the brands we partner with.

The goal is always the same: make something people care about, and make sure it delivers a real result for clients.