Rascal Media

Independent
Auckland
Agency listing

Our story
After nearly two decades in large agencies, founder Rachel Leyland saw a gap in the market – clients wanting senior expertise, better service, and more meaningful partnerships.
So in the midst of lockdown, Rascal was created to deliver just that.

What we do
We offer end-to-end media and communications support, including:
• Media strategy & communications planning
• Media planning & buying (all channels)
• Marketing & brand strategy
• Media consultancy & advisory
• Research and insights (cost-effective, practical, actionable)
We also tap into a trusted network of creative, PR, digital and production partners to deliver integrated solutions when needed.

Our approach
Our approach is grounded in what actually works, combining data, marketing science and experience, with a creative lens to make campaigns cut through.
Because we’re independent and lean, our clients get:
• Direct access to senior talent
• Faster, more agile ways of working
• Honest, transparent advice
• A collaborative partner with real care factor
• An agency with strong industry relationships & buying power
We believe the best work comes from strong relationships and a bit of fun along the way.

Who we work with
We typically work with small to mid-sized businesses, alongside larger brands seeking a more responsive and hands-on partner.

Specialties
Media planning & buying
Agency info/Kaupapa
IMANZ member, NZ owned, woman owned

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